Extensible Rules Engine (XRE)

Mirror Image's Extensible Rules Engine (XRE) can deliver a richer user experience through a flexible, rules-based system that gives you the ability to easily extend and control content delivery capabilities through the deployment of custom conditions, actions and variables. There's no need to implement special programming, an arcane scripting language or a proprietary API.  By providing an industry-standard architecture that enables you to segment and manage business logic and personalization rules, changes are rapidly implemented without costly application coding, development delays or capacity investments. 

Beyond basic rules, our technical staff works closely with subscribers to define and implement custom business logic to meet specific business needs. Once built this logic is automatically deployed to our global Content Access Point® (CAP) network for worldwide execution.

Feature and Benefits:

Custom Business Logic

• Provides a flexible environment for the execution of custom logic that meets specific business needs.
• Enables you to segment marketing campaigns and improve conversion rates with specific content selected for each customer.
• Gives you tools to control digital distribution (content targeting) and protect your Web assets from restricted geographies and unauthorized users.
• Speeds time to market by eliminating many of the IT obstacles associated with online deployment.
• Reduces infrastructure cost and complexity by extending Web applications through Mirror Image's platform.

Rapid, Low-Cost Implementation

• Reduces development costs and eliminates many of the obstacles that complicate and prolong the implementation process.
• Seamlessly integrates custom business logic with existing Web pages via simple HTML tags.

On-Demand Scalability and Flexibility

• Offloads Web page logic normally handled by costly application servers, enabling you to expand site logic and support more visitors with a leaner infrastructure. Quickly and effectively enables custom logic through a flexible environment based on a Java rules engine and XML.

To learn how our XRE solution will maximize your bottom line, call us at +1 866 374 4113, email sales@mirror-image.com or request more information today.